The Kardashian-Jenner sisters are playfully taking on the internet’s long-running “Kardashian curse” narrative after Kendall Jenner leaned into the joke in her viral Super Bowl commercial.
In the Fanatics Sportsbook ad, Kendall humorously addressed the online theory that athletes she dates tend to struggle professionally. “Haven’t you heard? The internet says I’m cursed,” she quipped, referencing her past relationships with several NBA players and the idea that their performance dipped afterward.
Kim Makes a Bold Game-Day Bet
Kim Kardashian quickly joined the conversation, using social media to challenge the so-called curse. On Friday, the Skims founder shared a screenshot of her Fanatics Sportsbook wager for the upcoming Super Bowl matchup between the New England Patriots and the Seattle Seahawks.
Kim placed a symbolic 69-cent bet on the Seahawks, with a potential payout of $347,222. Alongside the image, she wrote, “Hear me out… I’m proving the curse ISN’T real because one of us will win,” turning the superstition into a lighthearted family challenge.
Kylie Joins Team Seahawks
Kylie Jenner followed suit, reposting Kim’s screenshot and revealing she was backing the same team. Adding her signature humor, Kylie joked about whether she was simply copying her sister’s move — a playful nod to the family’s well-known history of sibling rivalries.
Together, the sisters made it clear they were embracing the moment with humor rather than taking the online theory seriously.
Inside Kendall’s Viral Super Bowl Ad
Meanwhile, Kendall’s commercial fully leaned into the narrative. The model appeared sipping tea from a rose-adorned cup as a flower wilted while she mentioned the “curse.” The ad featured a series of tongue-in-cheek scenes, including a mansion filled with portraits of former partners — their faces noticeably removed — and a dramatic moment where she tossed a lit match into a bin of basketball jerseys.
In other playful shots, Kendall referenced past relationships while walking through luxurious settings, stepping into a sports car, and boarding a private jet. The ad concluded with her declaring she was ready to “bet on something new — football players,” before delivering the punchline: “The Kardashian curse — it’s not even my last name.”
Kendall’s Dating History and Super Bowl Connection
Over the years, Kendall has been linked to several NBA players, including Devin Booker, Ben Simmons, Blake Griffin, and Jordan Clarkson. However, her dating life hasn’t been limited to athletes. One of her recent high-profile relationships was with music superstar Bad Bunny, who is also set to perform at the Super Bowl.
With the commercial gaining traction online and her sisters joining the conversation, the family appears to be turning the long-discussed “curse” into a marketing win — and a reminder that when it comes to the Kardashians, even rumors can become entertainment.
